Make your business grow with these essential marketing tips. Using ReidCo Creative make it easy.
Sell the Benefits
Customers care more about WHY they should be buying your product or service, not WHAT you are selling.
Instead of talking about products and prices, let your customers know what benefit they’ll get out of using your products and services. Make your customer the hero of your marketing story.
Understand the Importance of Branding
Does your business have a strong and easily identifiable brand identity?
A consistent brand identity is paramount to the success of your business. Branding adds assurance to your marketing messages, and statistics say your target audience is more likely to take notice of your message.
Think of the world’s top companies and how they communicate through their branding. They instill in us a sense of trust and purpose, they catch our attention in any medium using consistent styleguides, they tell us something about their character and mission. No matter what information the ad campaign is telling us, the company branding is underpinning it all, all the time, every time.
Include Both Print and Digital in your Marketing Mix
Digital advertising has the benefit of containing live links that are an immediate “Call to Action” for your leads. The target market can be reached in a cost-effective and measurable way and brand loyalty can be increased, resulting in greater online sales.
Having said that, print is also a powerful marketing channel and shouldn’t be ignored in the marketing mix.
While social media is still an incredibly powerful marketing channel, catalogues and magazines can reach those who have chosen to “unplug”. Printed material is charmingly different. Its tactile, engaging properties and its ability to hang around for a while (coffee table, floats, back seat of the car, kitchen bench, loo), make it a very worthwhile marketing channel.
Magazines and catalogues create instant engagement, and if the content and design are right, instant action.
Use More Than One Platform
Test the waters on a number of marketing channels and ideas to see which work the best – which ones reach more of your target market and which ones get the most sales conversions.
Also, when your customers see your business on social media, read about it in a blog, see your product ad in a printed publication and visit your website, they’ll start remembering your brand and accepting it as a trustworthy, known entity. When they come to needing your product or service, it’s your brand you want them to think of.
E-Commerce Discounts and Offers to Lure Leads
Offering product discounts is a great way to create leads for your e-commerce business. Making them “exclusive” has proven to be especially effective.
After you’ve decided on your product or service discount, create a campaign to promote the discount via a variety of marketing channels, including social media, a week before the discount is announced. This gives ample time for the message to get out there to your target market, while still maintaining a buzz.
Lead generation using coupon codes is the cheapest way to go about it. You’ll be generating qualified and interested leads as well as sales.
Becoming a hunter and gatherer of leads will ensure your sales grow.
What’s in it for me? AKA WIIFM
When marketing your product, think about your end user.
What needs does your product satisfy?
What problems does it solve for your customer?
What is its point of difference from your competitors?
WIIFM is the stuff that shows what you have to sell matters to those you are trying to sell to. It’s the value proposition, the thing that makes them realize that what you’re offering is worth their money and/or time.
Imagine travelling in an elevator with a potential customer. You’ll have about 30 seconds to convince them that your product or service is superior to your competitors and why the customer should buy it. This 30 second elevator speech is your value proposition, stating the specific value that your product or service offers to your customer.
Tips to Create Your Value Proposition
- •Define your target audience. You need to figure out who your customers are.
- •Know your competitors.
- •Define the needs your product or business meets.
- •Dispel myths.
- •Create a clear mission and message.
Move Your Leads Off Social Media
Ensure all your promotions encourage potential leads to head to your website.
Whilst Facebook, Instagram and LinkedIn are fantastic for promoting your business, they are not so fantastic at making sales or capturing leads.
Include a Call to Action
A “Call to Action” prompts a buyer or lead to take a specific action.
It might be to visit your website, download some information or enter an email address. All of these CTAs assist in moving your lead just a little bit further through the buying funnel and closer to becoming a customer.
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Contact us for a chat on: 0408 773 851